Marketing · Strategy
Learning the science and art of exploring, creating, and delivering value.
A competitive spirit pushed me to dream bigger and earn my place at Tecnológico de Monterrey — where I graduated with Honors for Academic Excellence and discovered that marketing was the discipline that unified everything I loved: people, strategy, creativity, and numbers.
The best ideas are born from empathy, but they become great when they're validated by insight.
Creativity and analytics are not opposites — they're partners. That's how I approach every problem: start with the consumer, dig into the data, then shape ideas that connect emotionally and perform commercially.
hover the nodes to explore
World-class companies showed me what excellence looks like inside real organizations — how brands are built, how decisions are made, and how everything ultimately comes back to one person: the consumer.
Aug – Oct 2024
Commercial Excellence Intern
Honeywell
Designed Salesforce & Tableau dashboards; analyzed account performance to surface growth opportunities for leadership.
KPI dashboards adoptedJan – Jun 2025
Marketing Intern
L'Oréal LATAM
Sell-out analysis across 4 L'Oréal Paris categories, Advent Calendars launch, digital campaigns in 4+ LATAM markets.
4 categories · 4+ markets2024 – 2026
Strategic Projects
Cinépolis · Lynk & Co · Sunglass Hut · Gayosso
Omnichannel innovation, product launches, portfolio strategy, segmentation research — plus remote collabs with universities in Italy & Chile.
1st place · Regional challenge2023 – Present
Co-Founder & CMO
Sillage Perfumes
Built and lead the brand from concept to market — strategy, portfolio, campaigns, and the full customer experience.
Zero to brandExploring, creating, and delivering value — for millions of people around the world.